Haggye in Seoul
I spent a long time on that last post but I wanted to add in a short, separate commentary afterwards. Here's just a quick note on two regards.
Seoul will officially unveil its new tourism slogans during an immense festival at City Hall, planned for October 27th. The chosen title to the campaign to publicize Korea's capital is going to be, "Hi Seoul".
Kim Byeong-Hwan (in the Korea Herald) has said that the slogan will help convey a friendly image of Seoul to the world as well as fostering harmony between Seoul citizens. Furthermore, it's a "homophone" (homonym[?]... sure... whatever) for "high" which exemplifies Seoul's "potential of rising up the ranks to become a global city". Runners-up/subslogans to the main one which will also be used are: "We are Seoulites" (clarifying any misconceptions, I guess), "I Love Seoul" (Mr. Kim may have been speaking personally on this matter but I assume it is meant to represent all citizens and travellers to Seoul by extension. It's not original but it worked for New York... at least until a few terrorists woke up one day and said, "Wait a minute. We don't love New York at all"), and lastly-- "Dreams@Seoul" (which is actually not bad. It sounds a bit funny when you pronounce the "at" but I think it's sweet).
...And speaking of publicity, the Kyungnam to Kyunggi Journal received mention in the TESL-EJ Journal. As far as I can remember, this is the first time I've been written about in a journal.... and it sure beats being mentioned in the DSM-IV. Go check out Jim Duber's story, online.
0 Comments
Post a Comment
Home